April 25, 2014

why ad price down likely to earth


A widely watched measure, the average "cost per click", was down 9% from a year earlier waiting in your heart

.Another weak spot highlighted in the report was the firm's discounted sale of Motorola Mobility to Lenovo ulikoo

.Google sold the smartphone maker to Lenovo in January for close to $3bn, after paying $12.5bn for the firm less than two years ago.Despite investors' reaction, Google's chief executive, Larry Page, was upbeat: "We completed another great quarter," he said in a statement 五道微笑."

We got lots of product improvements done, especially on mobile. I'm also excited with progress on our emerging businesses."However, Google continues to struggle with its ability to charge advertisers higher prices for mobile ads, which are increasingly important with more and more consumers accessing Google's browser through their smartphones wuyuwei520さんのブログ.

Advertisers have proven reluctant to pay as much for ads on mobile screens compared to Google's bread-and-butter desktop ads, which have been the main revenue generator at the firm pink forest.

Rates for mobile ads can be half as much as on personal computers, according to Needham & Co analyst Kerry Rice.However, Google expects mobile ad prices to catch up with PCs eventually as it becomes easier for consumers to buy products using mobile devices, Google chief business officer Nikesh Arora said.

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